There was a time when adversing was a refuge for bohemians and artists of all kinds. Writers, painters, musicians and poets found a place to develop their craft. Santiago Chaumont did not come into advertising at that time, he arrived many years later. Santiago started as an art director in the Argentinian agency Agulla & Baccetti in 1996 and his career as creative director ended in Z Publicidad where he directed his first TV commercials. Since then, he divides his time directing, painting and doing nothing, in different proportions, depending on the time of year.